Black Friday is one of the busiest shopping days of the year, and for good reason. Everything from electronics to furniture to clothing goes on sale nationwide, with prices at all time lows and special promotions to entice shoppers to fill their carts.

Often, stores will even offer additional discounts on already marked down items, making it the perfect time to shop and save before the holiday season.

What doesn’t always come to mind? Wedding gowns. Most brides shop for their dream gown once they get engaged, or soon after. But that can mean paying full price, and for brides looking at designer gowns, that can also mean a huge dent in their wallets. Add on the cost of alterations, and the chaos of shopping during peak wedding season, and the experience can be costly and even stressful.

But at Diamond Bridal Gallery, Black Friday is the best time of the year to steal a gown for less. Already discounted gowns will be marked down an additional 50%, with plenty of sizes, styles, and designers to choose from. Featured designers include Mori Lee, Allure Romance, Novia D’Art, and Julietta, a line for plus sized brides–and many more!

Don’t miss the sale, which runs two days only, November 25th through the 26th, with doors opening at 10am and the sale ending at 3pm.